
4 STEPS TO BUILDING A STRONG SOCIAL MEDIA STRATEGY
A social media strategy is crucial in helping you stand out from the competition. You can use this strategy for direction and consistency, as well as reaching your goals. Creating a social media

SHOULD YOU BE USING MEMES IN YOUR MARKETING?
Whenever you’re on social media, you’re probably bombarded with memes – not that it’s a bad thing! Memes are hilarious and amusing as they combine images and texts to send a message. Believe it or not

7 MOST COMMON FACEBOOK AD TYPES AND HOW TO USE THEM
Facebook ads are some of the best marketing tools you have available. Regardless of who your audience is, they are using Facebook. The key is knowing which ads to use and when. To help you with this,

SOCIAL COMMERCE: THE NEXT BIG THING IN ONLINE RETAIL
As more social networks look to add on-platform selling tools, social commerce will become more of a thing. Already, people can go through the entire customer journey without leaving social media.

THE BEST SUGGESTIONS FOR MAXIMIZING YOUR LINKEDIN COMPANY PAGES
LinkedIn recently published the ten most followed company pages on the social network. The top contenders include Google, Amazon, LinkedIn, Facebook and TED Conferences. Even though these are big corp

HOW TO CONNECT WITH YOUR AUDIENCE OVER SUMMER
Are you finding it difficult to get engagement from your social media followers during the summer? It’s not unusual. It’s all part of the summer slowdown. Unless you’re selling products and services

NEW FEATURES WORTH CHECKING OUT ON GOOGLE MY BUSINESS
Google My Business is an incredible platform that helps capture the attention of online shoppers. Thankfully, Google continues to roll out new features that give businesses and retailers more options

IS YOUR SOCIAL MEDIA CONTENT ANNOYING YOUR AUDIENCE?
As a social media marketer working to build better relationships with your audience, the last thing you want to do is come off as annoying. Not only might this prevent your followers from liking and

HOW OFTEN SHOULD YOU POST CONTENT TO FACEBOOK?
Are you wondering how often you should post content to Facebook? It’s a great question that doesn’t have a solid “right” answer. Ideally, you should be able to post whenever you want, as long as the