Paid Search Advertising
Get your business in front of the right audience at the exact moment they are searching for products and services you provide.
At WSI Internet Partners, we build paid search advertising strategies to showcase your business right at the top of search engine results. Our campaigns are effective, budget-friendly, and results-oriented.
Whether you are promoting a new launch, a limited-time offer, or simply looking to drive more buyers to your website, advertising via pay-per-click in Waco TX is an impactful, immediate advertising tactic. You may have also heard of this as PPC.
Precision Targeting for More Leads and Sales
The clear benefit of paid search advertising compared to traditional advertising is targeting. Whereas traditional ads have a broad reach, paid search (also known as PPC or pay-per-click) allows you to reach specific audiences based on location, device type, search intent, time of day, and even interests/behaviors.
We implement targeting techniques that allow your ads to be served to people who are actively seeking what you offer. This can be a local user typing, “plumber near me,” or a company executive looking for professional services.
More Control Over Who Finds Your Page
Strategic pay per click in Waco TX provides you total control over your advertising budget.
From the keyword selection and ad copy to the experience on the landing page, everything is customized to give you the tools to reach your goals in your unique business.
Our agency works alongside you to pinpoint your audience, clarify your goals, and build campaigns that convert.
You Don’t Pay If They Don’t Click
The best thing about using pay per click Waco TX advertising is it is efficient—you only pay when someone clicks your ad.
That means, you are not spending money on impressions or wasted exposure.
You are spending money on real engagement from users who have already expressed interest in what you provide.
This makes PPC a perfect strategy for lead generation and sales, especially with the right keywords and landing pages. From enticing ad copy to the full utilization of conversion tracking (which shows whether or not your campaign is generating leads), we make sure we maximize the entire journey.
Did You Know?
Because it can be difficult to get rankings quickly through natural SEO, choosing to participate in paid search advertising can be beneficial. Here’s why:
We do more than just Paid Search Advertising
Having an effective PPC plan is just one component of your digital marketing strategy. You wouldn’t try pitching a tent with one pole; the same goes with digital marketing. If you want to see results from your digital efforts, you need to think beyond your paid search advertising.
Acquire More Leads and Sales
Generate quality leads that are more likely to become your customers.
Build Brand Awareness
Get found by your customers and build
more awareness about your services.
Grow Your Online Reputation
Turn your customers into your brand loyalists
and biggest fans.
Improve an Ineffective Website
Transform your website into a lead generation
machine for your business.
Frequently Asked Questions
Paid search advertising, commonly referred to as PPC, is a marketing strategy where you pay to have your ads appear in search engines. You select keywords for your business, and then when someone searches for those primary keywords, your ad pops up! You only incur costs when someone clicks, so this is an effective and targeted way to acquire new customers.
When it comes to speed, using PPC in Waco TX advertising usually has a significant advantage. You can realistically expect to see traffic & clicks within a few hours of launching the campaign! Our team will make sure everything is configured properly from the time you launch and that everything is optimized from the start.
There is no one right answer for budgets. Each amount depends on the industry, level of competition, and objectives. We work with businesses of all shapes and sizes and always recommend a budget in line with their goals. With pay-per-click, Waco TX advertising should be about return on investment first and foremost.
We primarily advertise on Google Ads and Microsoft Ads (Bing) for search campaigns. Depending on your audience, budget and goals, we often expand advertising to platforms such as YouTube, remarketing channels, social networks or display advertising.
Yes. Paid Search for small businesses in Waco TX is highly effective because it can be flexible and scalable. Paid Search can target a hyper local audience or a larger target audience, and can be highly customized. At WSI we work with you to customize a campaign that fits your business goals and budget.
We track every aspect: clicks, impressions, cost per click, conversions, etc. We provide regular performance tracking, in the forms of reports that you can easily read and understand that include suggestions on how to improve your Waco TX pay per click strategy over time.
Speak with a WSI Expert today
Leave your contact details, and we’ll have one of our WSI Digital Marketing Experts follow-up and arrange a time that works best for you to have a quick discussion.
We look forward to chatting!
“During our partnership with WSI, we were shown promising new ways to market our company. Today we work with statistics and more accurate data and realize the digital space is an essential tool for Clinica da Mama to position itself in an increasingly competitive field."
Julio Cesar Vieira dos Santos - Clinica da Mama, Owner.