Video is one of the most popular forms of online content, so it’s something worth considering for your own brand. Video boosts conversion rates, improves search rankings, encourages social shares and builds trust and credibility.
As with your other content, people need to be able to find your videos in the search engines. This is why SEO matters for video content, too. Below are five of the best SEO practices for video content.
1. Choose the Right Video Hosting Platform
The first place to start is with the platform you plan on using. The right platform ensures your content will be found by the right people, both on the platform and on search engines like Google.
Two great places to start are YouTube and Vimeo. YouTube is the world’s second-largest search engine, following Google, and it’s free. Vimeo is also a huge platform that’s easy to search. You can join for free, but plans start at $7/month. However, the content quality tends to be better.
Do your research to learn about the different video platforms and how they can help you reach your goals.
2. Optimize for Keywords
Your videos should be optimized for SEO so the search engines can crawl them. When you upload your video, optimize it with the keywords you want to rank for. Also be sure to craft a relevant and engaging title and description that will encourage people to click on your video.
Here are the places where you’ll want to add your keywords:
- Image alt text
- Page title
- Meta description
- URL slug
3. Pick an Engaging Thumbnail Image
When someone searches for a video on a particular topic, more than yours will show up. To encourage people to watch your video, it’s helpful to have an interesting thumbnail. Users are drawn to videos with compelling thumbnail images, particularly those with bright colors and titles written on them.
4. Create a Video Transcript
It helps to create a video transcript for those who prefer to listen to your video. This way, they can enjoy your content without disturbing anyone. Not only is audio convenient for users, but also it’s helpful for the search engines. Transcripts help the search engines understand what your video is all about. Here are instructions on how to create a transcript.
5. Embed Your Video
When you embed a video, you are hosting the video on another location and then linking to it. This allows people to watch your videos without having to be on YouTube or Vimeo, if that’s the platform you’re using. The SEO benefits of embedding videos are more traffic, a wider reach and improved optimization.
By following these tips, you can make the most of your video content and get it seen by more people. To talk more about your video content marketing strategy, contact WSI Internet Partners today.