YouTube is bigger than all other social media channels and websites, with the exception of Google. Whether you are looking to grow your following or increase your video views on YouTube, the important thing is that you produce consistent, high-quality content for this channel. After all, it’s the second most-preferred platform for watching video among 18-to-34 year olds.
For more impressive YouTube stats, visit this page on HootSuite. In the meantime, here are some effective ways to maximize exposure and drive more traffic to your YouTube channel.
Build an Online Community
To be successful on YouTube, you must have an engaged social community where fans watch your videos and interact with others. Having a community also provides insight on other topics that your community wants to learn about. As your community grows, you can expect that more people will share your content to their social circles, expanding your reach.
Keep on Top of the Latest Trends
Stay on top of the latest trends so that your content continues to be relevant and useful to your audience. You don’t want to fall behind your competitors. For example, when something happens in your niche, your followers will expect you to make a video and share your opinion.
However, don’t rush out content just because something exciting is happening in your circle. It’s still important to take your time researching the topic and have all the facts before creating a video. This way, you can continue being an authoritative and trusted source for your audience.
Utilize Social Media
Social media is an excellent way to promote your YouTube channel and drive organic traffic to your videos. You don’t need to be on every channel, though. Pick 2-3 to start and spend your time improving your profile and adding engaging content. Just be sure that the channels you do choose are the ones your audience spends time on.
As you create videos for YouTube, share them to your social channels to get more views. Not only will you get immediate traffic from your social media followers, but also people will discover your videos by watching related content on social media. For added reach, be sure to use relevant hashtags.
Vlogging isn’t something that everyone wants to do, especially because it’s hard to create high-quality vlogging videos. However, depending on your industry, you may benefit from this fun and personal content.
If you choose to go this route, select a topic that you are passionate about and can talk freely on. You can combine supporting text, images and other metadata to help your vlogs be more informative and eye-opening for your audience.
Building a reputable YouTube channel may seem out of reach, but with some effort, you can build one, too. To establish a loyal following, you’ll need to create consistent, high-value content that your audience can benefit from. As you produce more content, you’ll learn what people enjoy most and the best ways to reach them.
To discuss your social media marketing strategy, contact WSI Internet Partners today.