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Your Top FAQs About Social Selling…Answered!

4 MINUTES TO READ
Your Top FAQs About Social Selling…Answered!

Have questions about social selling and how it can benefit your brand? All of your burning questions regarding social selling are here in this post! 

First, let’s start by identifying what social selling truly is. In short, social selling can replace the cringe-worthy practice of cold calling. It gives your business the opportunity to hone in on potential prospects via social media, and begin to build a relationship with an entire network of prospective buyers. 

By not utilizing the tool of social selling in your business, you are more than likely missing out on opportunities and sales to competitors who are more social media savvy. 

Still not convinced that you should take advantage of social selling? Let’s answer some FAQS!

Is Social Selling Successful?

According to LinkedIn Sale Solutions research, businesses that have chosen the social selling route have in turn created 45% more sales opportunities for themselves compared to those with lower social selling tendencies. 

Because of this, businesses that choose to engage in social selling are 51% more likely to reach their monthly and yearly sale goals! It comes as no surprise that a whopping 78% of businesses that utilize social selling actually outsell businesses who don’t.

Can I Build A Loyal Customer Base Online?

With Covid-19 having shifted a large part of networking and relationship-building online, now is the opportune time to take advantage of social selling. 

Keep in mind that your potential customers are actively engaging in online conversations surrounding your industry and your competitors as we speak. It’s up to you to choose to insert your voice and engage with them! 

Using social listening tools allows your sales team to identify leads who are already showing interest in what you offer. Therefore, this can replace a cold call and allow your sales reps to authentically connect to potential customers and suggest applicable information to their needs and desires. 

How Many People Are Actually Social Buying?

According to Statista, 25% of Americans ages 18-34 made purchases via social media in the last six months of 2020 alone. In addition, India, the UK, New Zealand and Australia all had approximately a third of that same age group make purchases via social media in the same timeframe. 

Now let’s dive even deeper by addressing the volume of people using social media so that we can visualize how much social selling will be growing in the years ahead. According to The Global Overview Report, 4.2 billion people use social media worldwide, and in 2020 alone, social media platforms gained 490 millions new users! That’s a lot of potential buyers!

How Do I Know If My Competitors Already Use Social Selling?

If your business has top competitors, you can safely assume they are in the top tier partly because they use social selling. According to Statista, in 2020 there was an estimated 25% of e-commerce enterprises that were planning to sell goods on social media worldwide. You can bet high stakes that number is only increasing by the year! 

Additionally, they found that 81% of Instagram users search a product or service on the platform at least once a day, and 18.3% of Facebook users made purchases from brands that had established themselves on Facebook in 2020. 

Also, statistics given by eMarketer show that 70% of YouTube users have gone and bought a product after seeing it advertised on Youtube, and 96% of B2B content marketers use LinkedIn for organic marketing. That’s a lot of businesses already making loads of profit off of social selling!

Get Started with Social Selling Today

Now it’s your turn! If you aren’t already taking advantage of social selling, there has never been a more perfect time to start. Begin meeting quotas, building genuine relationships with customers, reaching more potential buyers and outselling your competitors in the year to come! What are you waiting for?

 

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