Video has become an increasingly popular tool for marketers, and hopefully you’ve had some time to dabble in it, too. Thanks to modern technology, you don’t need much to push out great video content that captures your audience and builds new connections. And, the rise of social media platforms like YouTube and Instagram has also made it easier to create and distribute video content.
Let’s explore why video continues to be such a powerful marketing tool and the many benefits it can offer your brand.
Attention Grabbing
One of the biggest advantages of video is its ability to capture the attention of viewers. With so much content online, it’s becoming increasingly difficult to stand out. Fortunately, video can cut through this noise by getting people to stop and pay attention. According to a study by HubSpot, 54 percent of consumers prefer to see video content from brands they support, compared to other types of content.
Engaging
Not only do online videos demand attention, but also they have the ability to engage viewers in a way that other types of content can’t. Video allows marketers to tell a story, showcase their products and services and connect with viewers on a deeper level. No wonder why 79 percent of consumers prefer to learn about a product through video rather than text!
Increase Brand Awareness
Video can also be an effective way to increase brand awareness. By creating videos that showcase your brand’s personality, values and products or services, you can help build an authentic connection with your audience. And as your videos are shared and viewed by more people on social media, your brand will become more well-known.
Improve SEO
Another benefit of video is its impact on search engine optimization (SEO). Google and other search engines prioritize video content, which means that having videos on your website can help improve your search engine rankings. In fact, a study by Forrester found that pages with video are 53 times more likely to rank on the first page of Google search results.
Increase Conversions
Finally, video has been shown to be effective at increasing conversions. Whether it’s a product demo, a customer testimonial or an explainer video, video can help provide the information and social proof that potential customers need to make a purchase. To see the same positive impact from your videos, consider creating videos for all stages of the customer journey.
As you can see, video is a powerful marketing tool that can help capture attention, engage viewers, increase brand awareness, improve SEO and increase conversions. As more and more consumers turn to video for information and entertainment, you’ll want to make sure that you have this type of content in your arsenal. To discuss your video marketing strategy in more detail, schedule a consultation with WSI Internet Partners today.
