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Website Speed Optimization Strategies for 2022

3 MINUTES TO READ
Website Speed Optimization Strategies for 2022

Website speed optimization can help reduce your bounce rate and convert more visitors into customers. But as important as website speed is, many people don’t know where to start. Your images, hosting provider and JavaScript and CSS files all affect web speed, but this is only a start. 

Let’s learn more about what website speed optimization is and the best strategies to follow in 2022. 

What is Website Speed Optimization? 

Website speed optimization refers to a set of strategies and best practices that will make your website as fast as possible. This is important because the faster your pages load, the happier your visitors will be. They’ll enjoy a smooth user experience and be able to complete their desired action quickly. 

The benefits of a fast, optimized website are: 

  • Higher conversion rates 
  • Lower bounce rates
  • Improved user experience 
  • Streamlined browsing process
  • More traffic to your site 

Strategies for Optimizing Web Speed 

Below are some of the best ways to speed up your website and improve the overall visitor experience. 

Audit your site

Start by auditing your site. This will tell you how your website is performing and the areas you need to focus on. You can start with a free tool like PageSpeed Insights. It will assess your Core Web Vitals and let you know if you pass.

Identify and prioritize fixes

Once you know what areas need your attention, prioritize them based on what affects your visitors most. If you have unlimited resources and time, you don’t have to prioritize anything. You can tackle all of your problems at once. 

Consider a new hosting provider 

Your hosting provider plays a significant role in your website’s performance. That’s because your hosting provider relies on their location, physical infrastructure and the overall bandwidth of their network connection to provide you with reliable hosting services. 

It’s also possible that you need to update your hosting plan. For example, if you started off with shared hosting, you may need to bump up to virtual private server (VPS) options instead. 

Consider a Content Delivery Network (CDN)

When our clients struggle with website speed, we often recommend a CDN. CDNs use multiple servers to store replications of your content across multiple locations. When users visit your site, the CDN delivers the information from the closest physical location for faster load times. 

Optimize images 

Your website needs images, but they need to be optimized. Compressing images saves weight and time, so do this before adding them to your site. You can use free tools like TinyPNG to reduce the file sizes of your photos. 

Reduce redirects and HTTP requests 

Redirects send users away from the page they clicked on. While redirects are not all bad, too many of them put more load on the servers, which can increase page load times. To keep load times short, replace old redirects with new content. 

You should also limit HTTP requests. Every HTTP request for images, fonts, stylesheets, etc., increases your overall load times. Fortunately, using a CDN and minifying CSS and JS files helps with this. 

Optimize Your Website Speed with WSI Internet Partners 

Having a fast, optimized website lowers bounce rates and increases conversions. This is why it’s important to make web speed a top priority. To discuss the best ways to make your site faster and more optimized, schedule a consultation with WSI Internet Partners.

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