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Top Ways to Maximize SEO and Social Media

Top Ways to Maximize SEO and Social Media

In most cases, social media doesn’t have a direct impact on SEO. However, when you share content on social media, you’re still influencing SEO. That’s why it’s important to be active on these channels, as they’re an opportunity to grow your following, establish brand authority and drive traffic to your website – all things that are good for SEO. 

Let’s look at some of the ways you can maximize SEO for social media. This way, you’ll have another outlet for driving organic traffic, increasing visibility and expanding content reach. 

Work on Your Social Media Profiles 

Your social media profile is one of the first things a prospect looks at to determine if they should engage with your content. Take time to create a profile that is interesting and informative. Include as many details as possible so that people can learn about your business. If you’re a local business, be sure to include your hours of operation, directions and contact info.

Another thing you should do is optimize the content on your profile with keywords. Choose the words and terms that your audience is searching for. If you’re a pizza restaurant, your audience will be using words like thin crust, deep dish, gluten-free, etc. Also, have backlinks to your site content to drive relevant traffic. 

Post Quality, Shareable Content

There are many platforms that people use to interact with businesses, so you need to make the most of your content. Use a variety of content types such as videos, blogs, infographics, quizzes, etc. depending on your audience. Be sure to include high quality images that are tied to your brand, as this will improve brand recognition. 

When you post content to your site, don’t just put it there and leave. Start a conversation by asking questions or posting a controversial topic. While it’s important not to offend anyone, it’s okay to open up meaningful discussions. 

Use Social Listening

Social listening is a powerful strategy that lets you in on your competition and your target audience. Whichever social listening tool you choose, the goal is to monitor conversations to see what your audience is saying about you, as well as keep track of your competitors. 

When you know what people are saying about you and your competitors, you can apply this feedback to strengthen your business. How is your customer service? Do people trust you? What are they lacking from your competitors, and how can you fill in the gaps? 

Consider Using Influencers 

Social media influencers have power on social media. They have an established following, and this makes them attractive partners for businesses and organizations. Identify influencers in your industry – they can be either macro-influencers or micro-influencers

Micro-influencers have a smaller following that tends to be highly engaged. Because of their smaller audience, micro-influencers typically charge less. Macro-influencers, on the other hand, have very large followings and charge higher rates. Both are effective at expanding your reach. 

These are just some of the ways that you can maximize SEO on social media. Things can change quickly, though, so it’s important to be aware of how to use each social platform effectively. To speak more on your social media marketing strategy, contact WSI Internet Partners today. 


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