2023 will be unique for businesses for two reasons: consumers are becoming more careful about the products they buy, and there’s a global cost of living crisis. This crisis affects both businesses and consumers. With money being tight and people using caution when making a purchase, brands will need to be especially strategic about where their money goes.
To ensure that brands aren’t wasting money, they’ll need to be transparent about their messaging and continue to tweak their strategies based on performance. To help with this, it’s important to keep up with the latest trends and keep ahead of marketing campaigns.
Here are some of the top digital marketing trends to have on your radar for 2023.
TikTok Continues to Evolve
TikTok has become a key player for social media – and it makes a smart marketing platform. Not only are most brands able to connect with their audience on this platform, but also TikTok plans to introduce a number of improved targeting options for advertising.
New Social Media Platforms
Customers are moving away from billionaire-led platforms and choosing others that give them more control over their content and data. Some of the social platforms that are gaining traction include Mastodon and BlueSky. These platforms are designed to give users more freedom and independence.
According to Wyzowl research, 86 percent of businesses use video as a marketing tool, and 92 percent say it’s an important part of their strategy. Because of its effectiveness, expect more brands to create videos in 2023. Some of the most popular videos include:
- Explainer videos
- Social media videos
- Presentation videos
- Video testimonios
- Video ads
- Sales videos
- Product demos
Social selling refers to connecting and building relationships with prospects on social media. It’s especially valuable for brands that have longer sales cycles and rely on social media to keep customers engaged. Expect brands to create more content that pushes a sales message. WSI Internet Partners offers a social selling training program that will teach you and your team how to master social selling.
Curated content is also expected to pick up in 2023. This type of content comes from other brands and people, and it’s shared on a company’s social media page. As long as the content is relevant, it can spark conversations and show that your business is dedicated to sharing solutions, not just making sales.
Some of the best curated content includes:
- Industry news
- Third-party research
- Blog posts
- Press releases
Marketers will be relying more on automation tools for internal processes and to enhance the customer experience. These tools will be especially valuable for CRM, social media, advertising, lead management and email. Automation tools also help with personalization, which also continues to strengthen the interactions brands have with their customers.
2023 will offer some fun and exciting opportunities for brands. Knowing some of the latest trends will help you prioritize your marketing and where you want to focus your attention. To enhance your marketing strategy for the next year, contact WSI Internet Partners today.