Using emojis in your marketing isn’t just trendy – it’s essential. Emojis are present in all forms of digital communication, ranging from email to Facebook to WhatsApp. In fact, 92% of online consumers now use emojis in their communications. It’s no wonder why more brands are jumping on board and using emojis to make their message stand out.
If you are considering using emojis in your marketing, here are some tips to consider.
Know Which Emojis to Use
There are many emojis available, so it’s important to understand what they mean and how they relate to your audience. If your company works in fashion, music, sports or another form of entertainment, you will find a wide range of emojis to use in your marketing. If your business has a serious tone, proceed with caution when using emojis. There is probably a time and place for them, but you don’t want to come across as inconsiderate to your customers.
Check the Meaning on Emojipedia 😀
Emojis are like visual slang. Some have inappropriate meanings, so you’ll want to avoid these emojis at all costs. If you’re not sure about a particular emoji, look it up on Emojipedia first. This will give you a good idea as to the social context of each emoji.
Use Emojis for Real-Time Engagement
One of the best ways to use emojis is when you’re looking for real-time engagement. Adding emojis to your email subject line increases open rates and encourages people to act on a call to action. For example, if you’re running a holiday sale, adding a snowflake, Santa or Christmas tree emoji is a great way to capture attention and let recipients know of the holiday-themed sale.
Don’t Go Overboard
As effective as emojis can be, you don’t want to go overboard. Some brands put too many emojis in their marketing, creating a confusing message. Make sure the emojis align with and support your message. Also, do not use emojis to replace important words. Think of them as a decoration instead of a way to communicate.
Find Emojis that Identify with Your Brand
To use emojis effectively, it’s best to have a few that relate to your brand. Pick one to five emojis that you plan to use in your posts. This will help your brand voice sound more consistent and also avoid the risk of using obscure emojis. Even better is that people will begin to associate your brand name with certain emojis.
To see how emojis work for your brand, split test your emails. Do more people open your emails if the subject line has emojis? Every audience is unique, but most brands have times and places where they can use emojis to their advantage.