Black Friday is quickly approaching, and it’s time to get your Facebook Ads in order. Last year, Black Friday reached a new record high of 9.12 billion. This is one holiday you don’t want to miss out on!
However, with so many changes happening on Facebook, it can be tricky to know which strategies will help you succeed this holiday season. Fortunately, we have the tips and tricks you need to prepare your Facebook Ads for Black Friday 2023.
Offer Deep Discounts
The difference between Black Friday and the rest of the year is that people are actually looking to spend money. So, give consumers what they are looking for – huge savings!
Black Friday is not the time to give 10-15% off your product. Now is the time to offer at least 25% off – but 50-75% is better. Shoppers get bombarded with all types of deals, so you need to make sure that your offer will stand out.
Give Something for Free
Another thing you can do to get your brand noticed over Black Friday is to offer something for free. People love free stuff, and providing something like this can grab attention and create a sense of urgency.
Free items can also be a great opportunity to introduce new customers to your products. For example, if you sell perfume, including a trial bottle of a new scent allows customers to try something new. If they like it, you’ve upsold them without any extra work!
Use Cross-Channel Marketing
Social advertising is a profitable channel, but it’s not the only one. Implement a cross-channel marketing strategy for Black Friday to ensure that the most people possible see your promotion. No matter how well targeted your ads are, not everyone is going to see them on Facebook. By marketing on multiple channels, you’re connecting with new audiences and sharing your brand story.
Harness the Power of AI
Artificial intelligence, or AI, can help with your Black Friday ads in a number of ways, such as data analysis, customer segmentation, targeting and more. With ad space in high demand, AI can help you make the best decisions, ensuring your ads get you the most bang for your buck. Furthermore, you can use AI to analyze which images, CTAs and headlines are resonating with your audience.
Increase Your Budget
Be prepared to increase your budget this holiday season. Competition is fierce, and you need to invest enough money into your ads to get noticed. Increasing your budget allows you to bid more competitively, ensuring your ads show up where and when you want them to.
Plus, customers are looking for the best deals on Black Friday, which means they are likely to try your brand if you offer the best price. So, make sure that you’re prepared to invest more into your ads. Last year, retail media ad spending was up 188% over normal daily averages, so this gives you an idea of what other brands are doing.
Schedule Campaigns in Advance
Plan to schedule your campaigns at least one week in advance. You need this time to ensure that your ads are approved and that your campaign will launch without any issues. If you wait until Black Friday weekend to post your campaign, your ads could get held up in the approval process or not get delivered.
Are you ready for Black Friday? Schedule a consultation with WSI Internet Partners to get everything in order. With consumer spending increasing and more people shopping online, this is your time to generate some of the biggest sales of the year.
