By now, you’re probably aware that brand authority is an important part of ranking on the internet. If people trust you then Google trusts you, and this gives you a spike in the search results. People want the best information, and this is what Google strives to deliver. So how can you showcase your expertise and authoritativeness in such a crowded place?
Below are some tips for promoting your expert status and ranking higher in the search results.
Choose a Suitable Domain Name
Pick a good domain name or URL for your business. This is an important branding decision that will make it easier for people to find you on the internet. Ideally, your domain name should be easy to spell, easy to remember and sound trustworthy and reputable. You can find your domain name on a domain name registrar like this one from WordPress.
Join Groups Related to Your Field
Being a member of organizations or associations related to your field is a great way to show that you’re knowledgeable in your field. Better yet, you can learn a lot and expand your portfolio by joining these groups and conversing with others. Once you’re a member, list these organizations on your website along with their logos.
Include a Bio After Each Blog Post
Add a bio after each blog post you write. This gives readers a quick overview of who you are, what you do and the type of experience you carry. You can also add a link to your credentials page where people can learn more about your expertise. Don’t forget to include a professional headshot of yourself – this also improves brand authority.
Be Active on Social Media
LinkedIn is the largest professional network. Be active on this channel by joining LinkedIn Groups, building new connections, sharing posts and commenting on others’ posts. If you have a large following on Facebook or Twitter, split your time between the two channels. It’s important that your audience is hearing from you and that you have an active presence.
Write Effective Taglines
One last tip is to include taglines for your blog. Taglines are like elevator pitches. They tell people why they should read your article and what they have to gain from it. To make the most effective taglines, be sure to answer what you do, who you do it for and what is unique about your brand.
WSI Internet Partners is a full-service digital marketing agency that can help you build brand awareness and increase your rankings. Contact us today for a consultation at 254-235-2452.