If you are looking for new and creative ways to draw people to your website, a giveaway could be just the thing you need to increase consumer traffic in your direction. But is a giveaway truly beneficial to your brand?
Let’s talk about why a giveaway might be the right move for you, and how to best go about launching one!
The Benefits of a Giveaway
Giveaways are a great strategy for engaging with existing fans, increasing site traffic and building brand awareness. They are also an effective way to attract a new list of additional leads via email subscribers, who may become potential clients in the future.
Despite its name, a giveaway is actually a cost effective way to run a “promotion”, because you won’t need to pay for additional digital advertising. This is especially true if you are choosing to give away a product or service that you are already offering!
Try reaching out to other bloggers, brands or influencers that you can team up with for a “giveaway collaboration”. Launching a giveaway with a team of people can help you offer an even more elaborate prize than you could have by yourself. Having partners can also help you expand your audience and lure in new customers.
How to Plan a Giveaway
To ensure your giveaway is a success, make sure that you are putting in the prep work and are strategic with your time and resources. Here are a few questions you may want to consider prior to your launch:
- Do you want your giveaway to be a contest, lottery or sweepstake?
- What is the goal of your giveaway? Are you looking for more site traffic? Do you want to raise brand awareness? Are you trying to grow your email list?
- Is the prize you are going to be offering fitting for your brand and audience? Does it support your mission?
In addition to these important questions, consider the time frame of your giveaway. All giveaway rules should be clear and include a begin date and deadline to avoid confusion or an influx of last minute entries. It’s also important that your contest is compliant with any legal restrictions or social-platform regulations that may apply to you.
How to Promote a Giveaway
How you promote your giveaway is key to gaining as many participants as possible! Utilize your social media accounts to share graphics and details about your giveaway, and always, make sure you include any links to your entry page in your posts.
Take advantage of other avenues of communication as well, such as an email newsletter, business partners, influencers who support your brand and any other relevant online communities.
Once your giveaway has ended, remember to announce your winner so that you can go out with a bang and show your followers that the hype was worth their time! Those who followed and participated will surely be keeping their eyes peeled for your next promotion.
Following your giveaway, keep up the enthusiasm by hosting giveaways on a more regular basis. This will continue to bring traffic to your site, and keep your company at the forefront of everyone’s minds going forward!