If you’re wondering if social media marketing is worth your time and resources, the short answer is yes! Building a solid social media marketing strategy that works uniquely for your business is key to unlocking the powerful benefits of a social media presence. Below we will discuss four reasons social media marketing is beneficial and should be at the top of your to-do list. Let’s get started!
Increases Your Brand Awareness
In the past decade, social media platforms have grown exponentially, and are only projected to keep growing. Due to the number of users on social media alone, you would be greatly missing out on the potential to reach thousands, or even millions, if you didn’t have a social media presence. Social media is a sure way to boost your brand awareness. You can boost your brand awareness through consistent quality content, finding creative ways to stand out among your competition, and (most of all) engagement through comments, shares, resposts, likes and saves. You can also increase traffic to your site by including its link in your profile and posts.
Generates Leads and Increases Conversions
By promoting your products or services on social media with users who have opted to engage with your content, your lead generation will grow and will ultimately increase your sales. If you are looking to grow your content engagement and following, you can use contests to reel in new visitors and followers, host live videos for your exciting announcements, start a social media marketing campaign, and sell your products or services through your profiles. All of these tactics increase the likelihood of account-shares, legitimate leads, and customer engagement.
Grows Your Relationships with Customers
Social media is a great way to foster your relationships with your customers through connecting and engaging with them in a preferred way. Start interacting with your customers on your posts, and be willing to provide them with answers to questions or help they may need. Customers want to see that you value their input and care about their needs. The more you take the time to interact with them, the stronger bond of trust you are building with them. Trust ultimately leads to willingness to become a loyal customer, as well as share about your business through word-of-mouth to family, friends, and their own followers!
Helps You Learn from Competitors
Having a presence on social media is an easy way to check out your competitors. You can learn from their social media tactics, keep tabs on products they’re promoting and new campaigns they’re launching, and watch how they interact with their followers. Keeping an eye on your competitors will help you learn from their social media mistakes and wins, giving you insight on how you should implement or refine your own social media marketing strategy.
Harnessing the power of social media will benefit your business in the current and future world of digital marketing. It can be a critical tool in helping you increase your brand awareness, generate leads and increase conversions, grow your relationship with your customers, and learn from your competitors!