Search engine optimization, or SEO, continues to evolve. And one of the latest changes has to do with the relationship between SEO, AI and humans. While SEO is not dead, and will not be dying any time soon, it can ‘die’ for you if you’re not keeping up with the latest trends.
Below are three bold SEO predictions that you’ll want to be aware of in the coming years. By embracing the latest trends and technologies, you’ll be using SEO to its full advantage.
1. Artificial intelligence will have a major impact on SEO – some good and some bad.
There’s no question that artificial intelligence (AI) enhances SEO. Using tools like ChatGPT, marketers can understand their customers, consider new ideas and opportunities and speed up SEO processes. Plus, there are new AI tools that make research and optimization more efficient and accurate.
However, there are also some downsides to AI in terms of SEO. For instance, marketers are relying more and more on tools like ChatGPT, which can lead to a massive influx of poorly written content or content that lacks originality and innovation. Humans do better in this area, and probably always will.
Bottom line: AI is not a bad thing for SEO, but it does come down to how you use it. AI is meant to be a ‘tool’ and not an end-all-be-all.
2. Mobile and voice SEO will continue to rise in popularity.
According to Exploding Topics, over 55 percent of searches are performed on mobile devices. Also, about half of the U.S. population uses voice search features daily. As mobile devices become more commonplace in households across the U.S., we can expect to see these numbers rise.
Therefore, you don’t want to overlook mobile and voice SEO. Make sure that your website is optimized for users on smartphones and tablets. Also, optimize keywords and keyword phrases for searches using voice assistants. Doing so will improve your chances of showing up in the top search results.
3. SEO is not dead or dying. It will be around for the next 5-10+ years.
People have been saying that SEO is dying for years now. But it’s not going away any time soon. In fact, SEO is evolving in ways that it hasn’t before. Years ago, websites could get away with black-hat SEO tactics. These spammy strategies never had the end user in mind – they were just trying to ‘win’ at the system.
Today, Google is much more focused on providing quality content to users, and to do this, it relies on the principles of good SEO. As long as people are using the internet, they’ll be using SEO. This is the necessary way to rank websites, especially as the algorithms change.
How is your SEO strategy stacking up for 2023? To discuss your current strategy, the things you are doing right and the things you need to work on, contact the SEO experts at WSI Internet Partners today.