Ranking higher in Google searches is a goal for most ecommerce businesses. By showing up on the front page of the search results, people can find you easier and learn about your products and services. However, improving your search rankings isn’t always easy. In order to succeed, you need to pay attention to technical SEO aspects like site speed and page structure.
In this post, we’re going to cover essential technical SEO tips for ecommerce businesses. By following these tips, you can increase rankings and traffic.
A massive spike in web traffic, such as during the holidays, can put stress on your website performance. By improving your page load times, you can increase your sales up to 7 percent. Here are some ways to do this.
- Content Delivery Network (CDN)
- Fast hosting service
- Reducing redirects and broken links
- Using lazy loading images
- Limiting page size
Filters and Facets
Filters and facets are used to help customers narrow down their search and find the products they want in the shortest amount of time. Filters use basic predetermined attributes that eliminate products, while facets narrow down search results by using multiple attributes.
If you look at Amazon, you’ll see that there’s an option to display only the products that you want based on ratings or price. This allows you to target specific products. Search facets on Amazon allow you to choose multiple brands or specifications within a product category.
It’s possible for category pages to become high authority pages. To do this, it’s best to create a hierarchical structure with three levels or less. For example, you can create category pages, followed by subcategories and then product pages. This helps customers find the products they’re looking for.
Here are a few other things to pay attention to with category pages:
- Category URLs. Your category URLs should describe what the webpage is about. Example: www.yourwebsite.com/householdproducts.
- Category titles. Category titles let web crawlers know what the page and its content is about. Put your top keywords in the front and your brand name at the end.
- Category meta description and H1 tags. A category description has the potential to appear in the search engines. H1 tags are similar to title tags and should be descriptive of the category.
- Image tags. File names and alt-text for images tell Google about the content of your images. Change the file name to something more descriptive and include keywords.
- Canonical URL. Categories that extend to more than one page may require a canonical URL. By setting up this tag, you can avoid duplicate content and establish a relationship between category pages and subsequent pages.
If you need help optimizing your ecommerce website, contact WSI Internet Partners today. We can improve your site so that you see better outcomes, more engagement and increased sales.