Are you looking to generate more buzz for your brand? Social media is an effective channel for increasing brand awareness, inbound traffic and search engine rankings. As lucrative as social media can be, there’s a lot of competition on these networks, making it difficult to stand out.
Fortunately, there are some efficient ways to increase visibility and engage more people. Below I share a few savvy ways to generate more social media traffic.
Install a Facebook Customer Chatbot
You’ve probably seen customer chat widgets that pop up at the bottom of websites. They’re useful for communicating with potential customers 24 hours a day. Now, you can take things a step further by installing a Facebook Messenger website widget.
Facebook bots act the same way as a normal web chat, except every time a customer chats with you, they can opt-in to Facebook Messenger. What’s the benefit in this? For one, you can get contact information from them and have a direct means of communication if you want to reach out down the road.
Insert Click-to-Tweets throughout Your Content
In your content, add click-to-tweets, which are snippets of content that allow readers to tweet them in a single click. These snippets usually cover something insightful, like a quote, fact or opinion. Download a click-to-tweet plugin that will make this step easy and encourage more engagement from your posts.
Some businesses are hesitant to allow comments because people might say negative things. However, enabling comments is the best way to create engagement and generate great discussions. To ensure you’re not being spammed, install a comment plugin or widget that will filter spam comments. Of course, there is no substitute for being actively engaged and checking in with your social channels daily.
Add Social Share Buttons to Your Content
All content that you publish should be easy to share on social media. If users have to do anything beyond a simple click, they probably won’t do it. Include social share buttons on all blog posts, infographics, videos, podcasts, etc.. To make things easy, you can install a plugin that lets you add share buttons to all content.
Point Visitors to Your Social Channels
When traffic visits your website, you should point them in the direction of your social media channels. Let them know what benefits they can expect by following you on Facebook, Twitter or Instagram, such as unique content a certain day of the week, interactive quizzes or the chance to be entered into drawings. Ideally, this information should be placed above the fold.
These are just a few of the ways that you can encourage more social media traffic and engagement. For more tips and advice on making your social media marketing strategy work for you, contact WSI Internet Partners today.