Whether you have a physical location or an online business, it’s important to have a strategy for targeting local customers in your area. Ninety percent of consumers search for local businesses online, and you want to be sure that your business comes up. The higher you rank in Google search, the easier it will be to outshine your competitors and grow your business.
Below are six important steps to creating a local SEO strategy.
Decide what terms you want to rank for.
Think about what terms you want your business to rank for. These terms are based on the products and services you’re selling. The point is to identify the words and phrases that your customers will be searching for.
Conduct competitor keyword research.
Aside from ranking in local search, your strategy also involves outranking your local competitors. In order to do this, you need to know what keywords they’re ranking for. Use an SEO tool like Ahrefs to conduct a competitive analysis of your competitors. You can find out what keywords they’re ranking for, where their backlinks are coming from and more.
Select geo-specific keywords.
Geo-specific keywords are keywords that focus on location. Make a list of the areas you want to target and add these locations to the keywords you are using. For example, if you own an Italian restaurant, your geo-specific keywords might be:
- Best Italian food Waco TX
- Cheap Italian food Waco TX
- Best Italian restaurants Texas
Once you have a list of geo-specific keywords, you can examine their search volume and competition level.
Implement on-page SEO.
On-page SEO refers to optimizing your website for the localized keywords you identified in the step above. By doing this, your site will be optimized for local search. Some of the things you need to do include:
- Map your target keywords to individual pages on your site
- Optimize page titles and meta descriptions
- Write informative, keyword-optimized content
- Add internal links between various pages on your site
- Include high-quality images with alt tags
- Create concise URLs for all pages and posts
Create localized landing pages.
Localized landing pages are web pages created specifically for ranking in organic search. When writing them, they should have optimized headings, body content and internal links. You can run paid ads to these landing pages to drive both organic and paid traffic.
Optimize your Google My Business listing.
Google My Business is a free platform all local businesses can use. Be sure to create an account and claim your business so that more people can find you. Update your business information, add images, promote customer reviews and more. Beyond GMB, there are also other online directories where you can submit your business information such as YellowPages, Bing Pages and the BBB.
While this is not an exhaustive list, the tips above will help you improve your local SEO strategy and reach the top of the local search rankings. To discuss your local SEO strategy and how it can be improved, contact WSI Internet Partners today.