The global pest control market size is expected to grow substantially over the next decade, reaching $31.94 billion by 2027. This is due to climatic changes and a rapid increase in the population of pests. While business may be slower due to COVID-19, the future for the pest control industry is good. So, how are you going to expand your business in the coming months and years?
Below are some of the best ways to get more online visibility and grow your pest control company.
Build an Amazing Website (or Update Your Current One)
First impressions make all the difference for consumers. And since most people are likely to need your services at one point or another, they’ll learn about your services through your website. To ensure your website delivers an optimal experience, it should include:
- Intuitive navigation
- High-quality images
- Contact information
- Packages and pricing
- Resources like a pest library
- Links to social media sites
- Reviews and affiliations
- Scheduling tools
Optimize for SEO
SEO (search engine optimization) is the process of increasing a website’s visibility in the search rankings. This makes it easier for people in need of your services to find you. While there are hundreds of factors that go into SEO, some of the most important include a secure site (HTTPS), good quality content, optimized title tags and meta descriptions, quick loading pages and quality backlinks.
Boost Your Social Media Marketing Strategy
There is plenty of value in social media marketing for pest control companies, especially because you can build a highly engaged community in your local area. Use social media to collect reviews, run paid campaigns, raise awareness for new services and show the human side of your business.
Improve Local SEO
Local SEO is a type of SEO that lets you show up for local search queries. This is important for pest control companies because the business you do is local. To improve local SEO, you should do the following:
- Optimize your Google My Business page
- Connect your businesses to your GMB account
- Ensure a consistent NAP (name-address-phone)
- Gather positive reviews
Use Paid Ads
Pay per click (PPC) is a form of advertising where you pay when people click on your ad. It’s a great way to drive immediate traffic to your site while building brand awareness. And, it may be even cheaper than print marketing! We recommend PPC because you can control your budget, target a specific audience and generate high-intent traffic.
Create Content for Your Blog
Having a blog is an excellent way to drive targeted traffic to your site while building a community and showing your expertise. Create a wide range of content for your audience such as infographics, articles and short videos. Ideas for engaging content include bug identification charts, DIY pest control, recent news that affects your area and instructional videos.
These are just some of the ways you can grow your pest control company using digital marketing. To discuss any of these strategies in more detail, contact WSI Internet Partners today.
