Did you know that more than 80% of shoppers research their next purchase online?
Since the majority of people use the internet to research products and services, most companies recognize the need to partner with an online marketing service. Part of being successful in internet marketing, however, is delivering the right information to the right person at the right moment. Fortunately, companies don’t have to make these decisions based on guesses or assumptions. Between custom strategies, detailed analytics and advanced artificial intelligence software, it’s easier than ever to reach specific goals.
Let’s learn more about online marketing and how these services can help your Waco, TX business grow and reach more customers!
What Is Online Marketing? How Does it Compare to Traditional Marketing?
Online marketing, also known as internet marketing, refers to promoting, marketing and advertising your company using the internet. There are a number of web-based channels you can use to get your message across, such as social media, email, pay per click, content marketing, search engine optimization and mobile marketing.
While both online marketing and traditional marketing have the same goal of helping your business grow, they do so in very different ways. In terms of online marketing, web-based channels are utilized to share information about your business. Traditional marketing, on the other hand, takes advantage of channels outside the internet, such as print, radio and television.
Another difference between online and traditional marketing is the cost. With online marketing, businesses of all sizes and budgets can invest at least something into their campaigns. Traditional marketing is much more limited. It tends to be expensive and something that only big businesses can afford. Consider that a 30-second television ad on a major network during primetime hours can cost a minimum of $200,000!
5 Reasons Why You Should Be Using Internet Marketing
When you hire a digital marketing agency in Waco, TX, you get access to a full list of services that can help grow your brand. Here’s how:
- Measurable results. Why invest money into something that isn’t working for your business? You won’t have to do this when you use online marketing. These channels allow you to track the performance of different strategies so that you can see what is most lucrative for your business. At the very least, make sure you set up Google Analytics, as this will give you demographic and interest reports on your visitors.
- Actionable results. Not only does internet marketing provide measurable results but also actionable ones. Rather than getting distracted by a bunch of numbers, actionable metrics help you pinpoint specific actions that are bringing results. You can then use this information to make informed decisions.
- Low-cost entry. When you’re looking to get started quickly and affordably, online marketing has a low-cost for entry. You don’t need tens of thousands of dollars to get started; all you need is some time and patience to set up a channel or campaign.
- Cost-effective. Web-based channels are also affordable, including over the long term. Even PPC, which can get expensive, allows you to be in control of your budget in real-time. You set what you want to spend and adjust your campaigns as needed. This makes online marketing a cost-effective way to gather leads and sales.
- Insightful user data. The user data that you gather from online channels can be used to improve your marketing. You can identify specific demographics and create ads and content that speak directly to your audience. This allows for far more meaningful and personal connections compared to traditional marketing.
What Are Some of the Best Online Marketing Strategies?
Let’s take a closer look at some of the most common internet marketing strategies used by Waco businesses:
Search engine optimization (SEO)
SEO refers to the process of improving your website to increase its visibility in the search results. It’s one of the best ways to grow your website and reach more people. To ensure you are using SEO correctly, it’s best to work with an experienced digital marketing agency in Waco, TX. A professional will conduct the appropriate keyword research, analyze your competitors, submit your pages to the search engines and ensure that your website is optimized.
Pay-per-click advertising (PPC)
PPC is another way to bring more people to your website. PPC ads are displayed above the search results to entice users to click and find what they are looking for. When someone clicks on your ad, you pay. However, PPC ads aren’t as expensive as you might think. Depending on competition, you may only have to spend a few pennies when your ad is clicked.
Social media marketing and advertising
Social media channels are a great way to grow your audience and build meaningful connections. You can send up accounts on social media and post updates as you wish. However, social media is about connecting with people, so you don’t want your profiles to be too promotional. Use these spaces to post photos of your staff, share relevant news about your industry and learn about your audience’s needs and pain points. Also, avoid stretching yourself too thin. A few active profiles is better than many inactive ones.
Email marketing
Email marketing continues to be a great way to reach people for a low cost. The key is to have a large and engaged email list, which can take time to build. However, once you do, you can send out emails that keep customers in the loop while also providing them with unique offers, which can be especially helpful during the holidays or slow times.
Content marketing
This form of marketing involves creating content to cater to a wide range of people, such as blogs, whitepapers, ebooks, infographics, short videos and more. People like to consume content in different ways, so experimenting with different formats can help you reach more people. Plus, posting regular content that is informative and high in quality tells the search engines that you are a reliable and trustworthy business.
Schedule a Consultation With Our Online Marketing Service in Waco, TX
Are you ready to learn more about growing your business through online marketing? Contact WSI Internet Partners today. We are an all-in-one solution that provides all of these services under one roof. This allows you to build a strategy that meets your needs and budget. Let us help you grow your business and reach your goals with our full menu of digital marketing services.
