Having a website just to have one isn’t enough these days. To be successful, you need a website that stands out from the crowd, helps visitors achieve their goals and provides a seamless user experience. This will require you to monitor your site and stay on top of the trends. While this does require more work, it ensures that people ‘meeting’ your brand for the first time have a great experience.
Below are the reasons to invest in a professional website.
Create Content that Performs
If you haven’t taken a look at your website in a while, it’s likely that you haven’t been updating or maintaining your content. If you decide to build a new website from scratch, you can update your content so that it’s new and fresh. Old, irrelevant content is a missed opportunity – your audience could be reading something new and valuable!
Of course, you don’t have to scrap all of your content, especially if you plan to just update your site. But we do recommend a content audit that analyzes and assesses all of the content on your pages. This way, you can build a content library that your audience will find useful.
Get More People to Find Your Business
You don’t have to be a big name company to land at the top of the search results. Your brand can make it to this spot, though you’ll need to update your content often and make sure that it’s rich in SEO. Better yet, if you hire a website management company like WSI Internet Partners, you’ll have a team that constantly monitors your site and implements Google’s best practices.
As part of these efforts, your SEO company will recommend adding new keywords and phrases into your content. This way, people who are searching for these words and phrases can find your content more easily. In addition to dropping certain keywords in your content, you should also write professional titles and descriptions with SEO in mind.
Refresh Your Brand’s Image
Investing in a new website also gives you the opportunity to refresh your brand. Colors, logos and text are important parts of your overall branding, but there are other elements to consider as well. Think about your tone and messaging – what is drawing people to your brand? What does your messaging say about you?
Work with your professional web developer to create a brand image that’s eye-catching and timeless. Less is more, so you don’t need anything complex or complicated to stand out. Play around with different colors and renditions of your logo or explore new themes to see what will work for your brand.
Design an Effective Website Today
When you build a new professional website, you increase your online presence and make it easier for people to do business with you. WSI Internet Partners builds high-converting websites at an affordable price. Contact us today to discuss your next project. We will work with you to update, refresh, rebuild and rebrand your company’s online presence.