This holiday season will be different from the rest, but this doesn’t mean that people are holding back. In fact, many people are going the extra mile to ensure this Christmas is as memorable and magic as possible. However, finding the right messaging can be difficult. You don’t want to undermine what people are going through, but you also want to be uplifting and cheerful.
To help you out, we’ve put together some of the best tips to help you navigate holiday marketing during the COVID-19 era.
Encourage Customers to Shop Local
If you own a local business, be sure to play this up. Since the pandemic started, it has inspired more people to shop local and help out the smaller businesses. Remind your customers that you’re available during the holidays and the many reasons they should shop with you.
Because so many people are shopping on Amazon, Target, Walmart, etc., you’ll need to find your niche. Do you offer products and services that can’t be found online? If your products are similar, find other ways to separate yourself from the competition. For example, you can offer free gift wrapping, curbside pickup or a mystery item with each purchase.
Tell Your Story
Consumers may be more willing to buy from small businesses, but brand awareness is still crucial. Because it can be difficult to compete in terms of products and pricing, your next option is to tell your brand story.
Create a short video or infographic that lets people know of your history. Be as personal as possible by sharing authentic photos and gathering quotes from employees. People are less willing to leave when they know how much their business means to you.
This year, people started decorating for Christmas before Thanksgiving! Without a doubt, we need this cheer in our lives. So don’t be afraid to start early and maximize your sales throughout the entire month of December.
You can do a countdown with your best offers, unveil new products each week or even play a game. Your customers will have fun checking back every day, and you’ll get to enjoy increased engagement, sales and retention.
Thank Your Customers
Whether you offer a lawn care service or pet care products, there are many different ways to thank your customers for supporting you. You can choose short-term rewards like free gifts or trials, upgraded membership accounts or generous discounts. Or, you can start a customer loyalty program. Give double points over the holidays so that customers are more likely to shop with you.
This year has been rough on everyone, so why not spread some extra cheer this holiday season? Not only will you give your customers a reason to smile, but also they’ll be more likely to support your business today and in the future.