The goal for any business in a competitive marketplace it to grow a loyal customer base that actively engages with your brand. A Digital Marketing plan will provide a foundation to turn customers who make infrequent purchases in to devoted fans who keep on buying. Here’s a five step strategy to achieving better brand loyalty.
Get to Know Your Customer Better
Online research and competitor analysis will help you understand your target audience better. Being aware of their needs and challenges will mean you are ready to engage with them on a more meaningful level.
Prepare Your Story
Uncovering where your customers hang out online will help you determine the business voice to adopt, what content is most popular, and which social media channels your customers are most likely to engage with you on.
Personalize, Personalize, Personalize
You can use email, social media, and customized landing pages to personalize your customers’ buying cycle. The goal is to make your customer feel important by delivering relevant and rewarding personalized messages.
Quality and Consistency
Good content is still king. Whether it’s deals, vouchers, whitepapers, or webinars, work to develop a content marketing plan that consistently over delivers for your customers. The more you can add value without spamming content, the more likely you will stay top of mind.
Encourage Feedback
Remember, it’s a conversation which includes listening. Use online alerts to know where your brand is mentioned. Then be prepared to connect, listen, respond, and most importantly show appreciation.
Carrying out this five step plan utilizing a combination of web research, a mobile ready blog, email, social media, and customized landing pages will make you stand out from the crowd and ultimately realize an increase in repeat business.
