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Everything You Need to Know About Visual Search Marketing

3 MINUTES TO READ
Everything You Need to Know About Visual Search Marketing

Did you know that there are visual search tools that can provide your customers with an easier way to find and purchase your products? This growing digital marketing trend has snuck itself under many businesses’ noses, so we’re here to give you the rundown of the visual search marketing basics! 

What is Visual Searching? 

Visual search marketing uses images, opposed to words, to promote online product searches. The search engine algorithm takes these images and generates buying options that match or are similar to that image. Platforms such as Amazon and Pinterest are two examples of large businesses that have taken full-advantage of this new technology. And it’s working! According to sources, visual search marketing is estimated to become close to a 40 billion dollar industry within the next 3 years! 

 

So how does this apply to your business? Staying up to speed with digital marketing trends, such as visual search marketing, is imperative for consistent and steady growth! And here’s why: 

 

Research has shown that Millennials and Generation Z prefer a visual search above other search engine technologies. Therefore, in order to continue to reach younger buyers and the future generations, tapping into this trend will more than likely pay off! In fact, the CEO of Pinterest, Ben Silbermann, states, “The future of search will be about pictures rather than keywords,” and his ever-growing platform proves his own point! 

 

How Can I Implement Visual Search Into My Marketing Strategy?

 

If your business is mainly e-commerce, visual search is especially a digital marketing trend to keep watch of. Here are 3 simple tips on how you can start implementing visual search for your business: 

1. Prioritize Advertising on Existing Platforms:

 

Minimally, you will want to start advertising on platforms that already use visual search marketing! You may want to create a Pinterest account or join a larger e-commerce website that already has well-developed visual search capabilities, and is easy to manage! 

2. Incorporate Image Search Into Online Inventory:

Along with the catalog of products and services you have featured on your website, try adding image search onto your website inventory! Doing this will make your image search more functional on other platforms when a customer is interested in your product. This step is essentially purposeful for creating the capacity of visual search and easy accessibility options for customers when they click-through to your products

3. Optimize Your Product Images

Make sure that the images that will be seen on a visual search are properly sized, and not grainy. Consider the fact that your images will be displayed on both desktop and mobile devices, and optimize them with this in mind. This will ensure that the processing of your product images will be easier for search engines, and will be favored in customers’ search results above images that are poor quality. 

Taking advantage of innovation such as visual search will keep your brand relevant, and cater to the rising generations! Work towards building a visual search strategy into your social media accounts and SEO strategy to stay on top of trends and algorithms! 

 

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