If you own a local window and door company and you’re looking for an internet marketing provider, WSI Internet Partners is the one for the job. We specialize in digital marketing services for locally owned and operated businesses in Waco TX and the surrounding areas.
Window and door business owners are usually aware of their potential but are unsure of where to start. Our digital marketing professionals will help you sort through your options and put together a comprehensive strategy that meets your needs and budget. Here is what we recommend including in your internet marketing strategy.
Create Engaging Content for Your Audience
One of the best things you can do for your company’s online presence is create content that your customers will enjoy reading. The nice thing about this industry is that people do a lot of research before buying windows and doors. Knowing this, you can create content that helps your customers make informed decisions. This will help you build brand awareness and brand authority as well.
Optimize Your Website for SEO
It’s important that your website is easily searchable because you want your customers to find you! To do this, you’ll need to optimize your website. It’s helpful for you to understand the basics of SEO and how to use relevant keywords in the window and door industry. Because SEO is complex, it’s helpful to work with an SEO company that can do this for you.
Drive Local Leads with Google My Business
Google My Business (GMB) is an important tool for local businesses. People use Google to search for everything, so a strong GMB profile will help you gain higher rankings. You can use GMB to target a specific audience, appear in more searches and encourage customers to contact you for a free window and door consultation.
Improve Relationships with Social Media
Social media is also recommended for window and door businesses. A couple things that customers worry about is the quality of the windows and if their warranty will be honored. Having an active social media presence is an excellent way to show customers that you deliver on your promises. Share updates about your products, testimonials from happy customers and more. Be sure to respond to customer comments immediately because social media is also a good customer service tool.
WSI Internet Partners can help your window and door business reach the next level. Contact us today to learn more about our digital marketing services for your industry.