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SAVVY TECHNIQUES TO REDUCE FACEBOOK AD SPEND

SAVVY TECHNIQUES TO REDUCE FACEBOOK AD SPEND

3 MINUTES TO READ

Facebook’s advertising platform is a great option for small and midsize businesses because it has powerful targeting capabilities and affordable costs. However, if you’re not careful, you can still en

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4 STEPS TO BUILDING A STRONG SOCIAL MEDIA STRATEGY

4 STEPS TO BUILDING A STRONG SOCIAL MEDIA STRATEGY

3 MINUTES TO READ

A social media strategy is crucial in helping you stand out from the competition. You can use this strategy for direction and consistency, as well as reaching your goals. Creating a social media

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5 WAYS TO HANDLE NEGATIVE COMMENTS ABOUT YOUR BRAND

5 WAYS TO HANDLE NEGATIVE COMMENTS ABOUT YOUR BRAND

3 MINUTES TO READ

It’s never a pleasant experience to receive negative comments and reviews about your business. You work hard to deliver great products and services, so it’s hard not to take bad feedback personally. H

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SHOULD YOU BE USING MEMES IN YOUR MARKETING?

SHOULD YOU BE USING MEMES IN YOUR MARKETING?

3 MINUTES TO READ

Whenever you’re on social media, you’re probably bombarded with memes – not that it’s a bad thing! Memes are hilarious and amusing as they combine images and texts to send a message. Believe it or not

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USABILITY PRINCIPLES TO KEEP PEOPLE ON YOUR SITE

USABILITY PRINCIPLES TO KEEP PEOPLE ON YOUR SITE

3 MINUTES TO READ

Does your website encourage visitors to stick around? If it doesn’t, this means that you’re losing customers and possibly even hurting your SEO. Usability has always been an important part of SEO

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5 SEO TACTICS TO AVOID USING

5 SEO TACTICS TO AVOID USING

3 MINUTES TO READ

Search engine optimization is a must for your website. By practicing good SEO, you can drive relevant traffic to your website, improve the user experience and increase conversions. To get these result

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7 MOST COMMON FACEBOOK AD TYPES AND HOW TO USE THEM

7 MOST COMMON FACEBOOK AD TYPES AND HOW TO USE THEM

3 MINUTES TO READ

Facebook ads are some of the best marketing tools you have available. Regardless of who your audience is, they are using Facebook. The key is knowing which ads to use and when. To help you with this,

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TIPS FOR USING EMOJIS IN YOUR MARKETING

TIPS FOR USING EMOJIS IN YOUR MARKETING

3 MINUTES TO READ

Using emojis in your marketing isn’t just trendy – it’s essential. Emojis are present in all forms of digital communication, ranging from email to Facebook to WhatsApp. In fact, 92% of online consumer

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CONTENT TRENDS TO HAVE ON YOUR RADAR FOR 2020

CONTENT TRENDS TO HAVE ON YOUR RADAR FOR 2020

3 MINUTES TO READ

Keeping up with the latest trends in content marketing can be an incredibly difficult task. Things change regularly and on a whim, so it’s important to be proactive. As we enter 2020 and beyond

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