As a window and door professional, your time and attention are probably spent working in your business to find new products, help customers and complete contracted work. Maintaining a website is probably not a priority, and understandably so. You already wear a lot of hats! But if you don’t have anyone managing your SEO, you’re missing out on business.
To stay at the top of the search engines and continue bringing qualified traffic to your site, it’s best to work with an SEO company like WSI Internet Partners. The first step in making your SEO strategy most effective is figuring out what keywords you want your website to rank for.
What is Keyword Research? Why Does it Matter?
Keyword research is the process of finding and analyzing different words and phrases that people enter into the search engines to find information. Finding the right keywords is a critical part of creating a successful SEO strategy. These keywords will drive in traffic that is interested in the products and services you offer.
Types of Buyer Keywords
There are many different types of keywords, and you’ll need a good mix of them to see your SEO strategy succeed. Here are the three types of buyer keywords you’ll want to optimize your content for:
Informational keywords help people find general information and answers to their questions. It’s best to target these customers with informational keywords as opposed to sales-focused keywords as they aren’t ready to buy just yet.
A few examples of informational keywords are:
- Why are my windows leaking?
- What are replacement windows?
- How should I clean my windows?
Navigational keywords help people find a specific brand, product or service. The customer is already aware of their problem and may even be aware of your business. These keywords are used when people are ready to take action, such as by scheduling a free in-home estimate for windows and doors.
Examples of navigational keywords include:
- Window contractors near me
- Replacement windows in Waco TX
- Home window installers near me
Transactional keywords allow people to make a purchase. Customers know they want to purchase your product and are ready to take action. Transactional keywords help them do this.
Some transactional buyer keywords to use include:
- Download your free window guide
- Schedule an in-home window consultation
- Order your new windows
Keywords are a critical part of your SEO strategy, but they’re also just the tip of the iceberg. To ensure your SEO strategy is working in your favor, contact WSI Internet Partners. We provide keyword research and SEO optimization services specifically for the window and door industry.