Whether you are launching a new website or updating your current website, it’s important to follow the latest design trends. This is not for the purpose of “playing it safe” but to ensure your website meets user expectations. When visitors come to a website, they expect a good experience. By following the latest trends, your website won’t just look beautiful – it will function beautifully, too.
Below are seven web trends that every website should have in 2019.
1. Flat Design
Flat design is a minimalist approach that uses bright colors, clean and open space and 2D illustrations. Several years ago, flat design became a popular trend, but now it has grown into the standard for good web design. Flat design accommodates fast load times, enjoyable browsing experiences and simple navigation.
2. Animated GIFs
People love animated GIFs because they are engaging and entertaining. They also work well on most devices, so you don’t have to worry about them weighing down your site. Use GIFs strategically, such as in places where you want to capture a user’s attention.
3. White Space
White space allows the elements on your page to breathe. This makes it easier to read through content and retain important information. Use white space between lines, paragraphs, menu items, buttons, form fields, etc. This space is especially important on mobile devices where people have a small screen to navigate with their fingers.
4. Design Systems
A design system is a collection of components that are led by a set of principles. These systems are growing in popularity because they speed up the design process and reduce errors and inconsistencies. Popular design systems that are worth checking out are Shopify, Trello and Airbnb. Or check out this website for a full gallery of design systems.
Thanks to advances in artificial intelligence and machine learning, chatbots are more accessible than ever before. Many site owners are adding them to their websites to improve customer service, survey shoppers and reduce expenses. Not to mention, users expect to see chatbots when browsing websites, so this will become an expectation in the future.
6. Interactive Elements
Interactive web elements allow users to be active instead of passive. This helps form strong customer-brand relationships. Plus, interactivity reduces bounce rates, improves conversions and boosts engagement. Anything that encourages a user to do something is considered interactive, such as pressing a button, answering a question or filling out a form.
7. Scroll-Triggered Animations
When users scroll on your website, why not give them a small treat with scroll animations? Like interactive elements, scroll animations increase the time spent on a page and decrease bounce rates. Only one word of caution: Be sure that the graphics don’t confuse your visitors or interrupt the user experience. All animations should support your end goal.
Does your website need some attention? Contact WSI Internet Partners for a free site evaluation. A few simple tweaks can get your site consistent with the latest trends.