Are you building an ecommerce site and wondering what features must be included to see results? Ecommerce websites are a bit more complicated than other sites because you’re including a lot of products for customers to browse through, updating inventory regularly and managing a checkout process.
Luckily, a bit of planning goes a long way in building a great ecommerce site that people will want to use. Below are seven must-haves that we recommend for your ecommerce site.
One of the most important characteristics of a website is ease of use. Shoppers want to get what they need quickly and efficiently. If their purchase comes with a lot of steps or is hard to make, shoppers are less likely to complete the sale. To make your ecommerce site user-friendly, be sure to include a search function, pre-populated forms and effective visual navigation.
Mobile shopping accounts for roughly half of online transactions. Responsive websites adapt to whatever device the user is on, providing a seamless and intuitive experience. Don’t just assume a shrunk down version of your desktop site is enough. Work with your web developer to create a truly mobile optimized experience.
3. High-Resolution Photos and Videos
Because shoppers can’t see your products in person, they’re relying on your photos and videos to make purchase decisions. Include multiple angles of your products, as well as people using them in different settings. Also make sure all photos are high-resolution, optimized and load quickly.
4. User-Generated Reviews
Most shoppers read several reviews before making a purchase. Encourage reviews from your customers so that shoppers can get a feel for what others think of your products. Not all of your reviews have to be perfect, though. In fact, this can look sketchy to shoppers. Instead, strive for a good mix of reviews that are informative and detailed. This helps shoppers make confident purchase decisions.
5. Special Offers
As an ecommerce business, it helps to have special offers that drive people to your store. These offers can be in the form of coupon codes, discounts or free shipping. When shoppers feel like they’re getting a great deal, they’re more motivated to complete the purchase.
6. Wish Lists
Wish lists are a huge asset to shoppers because they’re able to save items that they might want to buy in the future. And, when they receive a coupon or special offer from your company, they’ll have a list of items to choose from! Plus, wish lists can be shared with others, increasing sales during holidays and birthdays.
7. Frequently Asked Questions
An FAQ page gives shoppers a bit more confidence when purchasing something from your store. You can address all types of questions here, such as average times for shipping and tips on using your products. Answering these questions also relieves your customer service team from having to answer the same questions over and over again.
There are many features you’ll want to include on your ecommerce site, but these are some of the most important. Contact WSI Internet Partners to learn more about building an ecommerce site that increases sales and grows your brand.