The power that mobile marketing, particularly SMS marketing, can have on your business is often underestimated. These days, consumers carry the key to getting in touch with them within seconds in their hands. While the SMS marketing world is oversaturated, if you follow these 6 ideas, you can revamp your business’s SMS strategy and take advantage of the worthwhile benefits that it can reap!
1. Offer Sign-Up Incentives
Offering an exclusive incentive will make your target audience want to sign up for your texts. This is a key strategy because there are rules and regulations in regards to SMS marketing. A customer must opt-in for your text messages in order to receive them.
Offering an incentive can be a sure way to get customers to sign-up. You can even take your incentive a step further by offering them continuous special codes that are only sent to your SMS subscribers!
2. Send Quality Texts
Think about the number of notifications, let alone texts, a person receives in a week. If you make a practice out of sending irrelevant or unwanted messages, it’s likely that you will lose subscribers. Instead, carefully knit together messages that consumers will actually WANT to open!
3. Create a Sense of Urgency
Encourage your customers to act fast by including an expiration date in your text for your contests, promo codes, or discounts. Likewise, make sure you send follow up messages reminding them of the deadline. If your customers feel they need to act fast, they are more likely to opt-in for specific campaigns instead of closing out of the message and waiting for a later time.
4. Take Advantage of Short Codes
Take advantage of using a short code that customers can recognize in their incoming text messages. This also provides your business with a more legitimate messaging system, instead of a phone number that could easily be mistaken as a scammer.
5. Send Personalized Texts
Customers tend to respond more positively to messages that include their names. Since a text message is already more personal than an email, including your customers’ names in your SMS marketing is more likely to grab their attention.
In addition, try including an option where a customer can personalize their marketing content through a link to a poll or even a REPLY message. If their incoming messages from your business are more relevant to their interests and specific needs, they are more likely to engage with them.
6. Review Your Statistics
Checking your SMS on a regular basis can reveal who is opening your messages, and who is not. You could be wasting valuable time and resources on sending text messages to people who don’t even use that same number anymore.
Furthermore, you can also see what types of messages your customers are engaging with or choosing to not take action on. This can narrow your vision for your SMS strategy down to what works, instead of wasting your efforts.
Now that you are more equipped to revamp your SMS strategy, you can start treating this effective tactic as a useful tool in your digital marketing tool belt! For help revamping your SMS marketing strategy call WSI Internet Partners today at 254-235-2452.
