The way people search online for products and services is becoming broader. Rather than typing in a query, users can use voice assistants or search for visuals. For example, if you’re looking for ideas on how to organize your laundry room, matching visuals are more helpful than written articles.
As people rely more on media, it’s no surprise that image search has grown by 60 percent in recent years! With this in mind, it’s important to pay attention to the images you are using. They should be high in quality and properly optimized, named and tagged. Below are five ways to optimize images for visual search.
1. Do Keyword Research
Keyword research is a necessary part of creating content, including visual content. By using the right keywords, your images will appear in relevant searches. Place keywords and related words and phrases in the alt tags and titles (no stuffing). Single keywords may be too broad to get you attention, so focus on longer tail keywords for more traction.
2. Choose High-Quality Imagery
Always choose high-quality images that are visually appealing. Of course, you’ll need to balance this with their performance, as too many visuals can cause your site to be slow and sluggish. High resolution, optimized images are best because they look great in visual search but won’t make your site heavy.
3. Consider Image Size
The three most popular image formats are JPG, PNG and GIF.
- JPG. These files are lightweight and easy to compress, though they lose resolution the smaller you make them. But, they will save on space and load times.
- PNG. PNGs are high quality and don’t lose resolution after compression. They’re a great choice for printed materials, though not the best for websites.
- GIF. GIF files are the smallest files and contain a lot of information without becoming too large. However, GIFs don’t have the same quality as JPGs or PNGs.
4. File Names and Image Titles
If your website contains images with random titles like “AX5724”, you won’t generate any traffic. By taking the time to name your images using keywords and descriptive words, you will see your SEO improve. As a result, your images will appear in more relevant visual searches, and Google will be able to index them accordingly based on the information you provide.
5. Alt Text
SEO relies heavily on alternative text – the text that appears if the image doesn’t load. With descriptive alt text, Google can understand what your images are about, and readers will be encouraged to keep reading even if the image doesn’t load properly. Plus, for users with visual impairments, alt text tells them what the image’s purpose is.
Need help optimizing your images for visual search? Contact WSI Internet Partners to discuss the ways you can improve your site with original, high resolution photos that boost SEO and content quality without weighing down your site.