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5 Ways to Increase Sales this Holiday Season

3 MINUTES TO READ
5 Ways to Increase Sales this Holiday Season

With the holidays approaching, it’s easy to get lost in the busyness of the season. But if you play your cards right, it can be the most profitable time of year! In this post, we’ll cover five different ways you can increase your holiday sales this season. 

1.) Target Emotions

Consumers base their purchase decisions on emotion, especially around this time of year. Think about what kinds of emotions your customers may be feeling right now. Are they in the mood for giving back? Spending time with loved ones? 

Taking the time to embody these emotions and connect with your potential customers is not only a successful marketing move, but also a financially smart one.

2.) Utilize Online Media

By taking advantage of mainstream online media channels, you can increase your brand’s visibility over the holidays. Here are some channels to focus on: 

  • Email is a quick and easy way to ping a notification straight to someone’s device. Timing is crucial, and you may want to send a follow-up email to boost last minute profits!
  • Creating a Facebook page can help you build relationships with your audience, as well as spark interest in your holiday promotions. You can also buy into Facebook ads and sponsored posts to target specific buyer personas. 
  • Twitter is the perfect platform for making your presence known. Do research on trending hashtags to bump your posts to the top of your followers’ feeds!
  • Inspire potential customers by joining the Pinterest world. Pinterest users are always searching for gift ideas and mindlessly pinning ideas to their holiday boards. 
  • Instagram is a leading visual network. This is a wonderful way to show off your holiday graphics and showcase your product in a festive way. 
  • When it comes to product promotion, influencers and bloggers are well-liked and trusted. Try contacting an influencer who can aid in advice and product recommendation for their viewers while “keeping it real”.

3.) Contests and Giveaways

Keep shoppers guessing with creative contests and giveaways related to your brand. This is one of the most cost-effective and fun ways to grow your online reputation. Get some inspiration from other contests and put your own spin on them. Think about the things people want to share such as pictures of their pets dressed up, favorite holiday recipes, etc. The possibilities are endless!

4.) Shareable Content 

What is the best way to secure a client or customer? Through word of mouth! Thankfully, technology works in our favor when it comes to sharing an ad. Make sure your ads have an easy, clickable share button so that the snowball effect of your campaign can begin. 

5.) A Consistent Experience

Keep your message consistent. You want potential clients to enjoy a seamless, cohesive experience across all channels. Keep in mind that many consumers shop on multiple devices before making a purchase decision. 

It’s important not to waste all of your time and resources on targeting an audience that is only going to make a “one-time deal” for the holidays. As always, stay intentional, strategic and focused in your marketing. Now that your business is more equipped to handle the chaos of the holiday season, go out and increase your sales!

 

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