Social media has become an integral part of our daily lives, with billions of people using various platforms to connect with friends, family and the brands they know and love. As we move further into 2023, it’s important for businesses to stay on top of the latest social media trends. By doing so, you can make the most of your social media marketing strategy while taking advantage of the latest features and technologies.
Below are five social media trends that are expected to change the landscape – and already are!
1. Social Commerce
Social commerce refers to the integration of ecommerce and social media. Together, they allow businesses to sell their products or services directly through social media so that consumers don’t have to bounce around. With the growth of social commerce, users can browse, shop and purchase all from the same app. Instagram and Facebook already have integrated shopping options, and more are expected to come.
2. Augmented Reality
Augmented reality (AR) is the technology that superimposes digital information onto the real world. Even though this technology has been around for a while, it hasn’t gone mainstream until recently. AR filters on platforms like Instagram and Snapchat have already become popular among users, and brands are expected to increasingly provide more immersive and interactive experiences to customers.
3. Video Content
Video content has become an essential part of social media marketing, and this trend is expected to continue in the future. Video content is more engaging and can tell a story more effectively than other forms of content. Due to this, people naturally gravitate toward videos as opposed to written content. Plus, short-form videos on TikTok, Reels and Shorts are growing in popularity, which means more brands will be investing in them to reach younger audiences.
4. Personalization
Personalization isn’t just relevant for email marketing. It’s also an important trend for social media as brands attempt to provide more personalized experiences to users. And fortunately, they can do this thanks to the abundance of data available on social media. Marketers can use this information to create more targeted content, personalized ads and curated news feeds in the coming years.
5. Ephemeral Content
Ephemeral content (or expiring content) refers to content that disappears after a set period of time, which is the case for Snapchat and Facebook Stories. This content is popular because it’s more informal and spontaneous. Plus, it tends to get more views and engagement because people know they have a short time to look at it. With social media driving this trend, expect brands to spend more time creating this relatable content.
Social media is constantly evolving, and this year is no exception. The above trends are expected to shape social media in 2023, so be sure to keep your eye on social commerce, AR, short-form video, personalization and ephemeral content. Also pay attention to how your competitors are using these tools, as this will give you more insight on how to effectively engage your audience.
