If you recently set up an online store or landing page promotion, the next step is to get in front of your audience. However, most people aren’t going to find you by accident, which is why you need to follow a strategy. The way to do this is by building a list of interested prospects who want to hear from your brand.
Building an email list from scratch may sound like a daunting task, but it can be easier than you think. The key is to know the audience you are trying to reach and present them with an enticing offer. This will allow you to create a subscriber list much faster.
Below are four steps to follow when creating a brand new email list.
1. Get an Email Marketing Tool
Before you start building your list, you’ll need a place to store all of your contacts. This is done with an email marketing tool like MailChimp or Campaign Monitor. You can use these tools to organize your subscriber list and send emails.
Most email marketing platforms are affordable, though we recommend taking advantage of the free plans or trials to see which one you like best. Once you have chosen your tool, you can create your first lists, import existing contacts, segment your audiences and create an email template.
2. Determine Your Offer
The next step is to determine what type of offer you will give people in exchange for their email address. This is a very important step, so take some time to think about your audience and what will convince them to share their email address with you.
Here are some ideas:
- Coupon or discount code
- Free tool or resource
- Entry into a giveaway or contest
- Exclusive content
- Subscribe to blog
3. Build a Landing Page
Now you’ll need some type of way to collect email addresses for your list. Here are the three main options you have:
- Landing page. Landing pages are great if you have a compelling offer that you want to explain.
- Popups. Popups are best if you have a short offer like a discount or coupon code.
- Sticky bars. You can add sticky bars at the top or bottom of your site for quick offers.
To help this process go faster, use a tool like Unbounce to create your landing page or popup offer. You can then connect it to your email marketing tool so that all information is automatically uploaded to your email list.
4. Advertise Your Offer
Let people know about your offer. You can do this by posting your offer to social media or setting up paid ads that bring relevant traffic to your website. You can also use sticky bars to promote your offer on your site pages. To ensure your ads are being show to the right people at the right time, use the available targeting features.
Once you have your list of email subscribers, you can send them emails for free. Keep subscribers in the loop about new products, special offers and store updates. To learn more about building an email list for your brand, contact WSI Internet Partners today.