More businesses are using email and social media than ever before due to the pandemic. The internet is a safe and effective way to communicate with a wide audience, so businesses that weren’t utilizing digital marketing before have now grown more comfortable with it. And now in 2021, there are new opportunities for businesses to pursue.
As you work on crafting your mobile marketing strategy for the coming year, here are four tactics you’ll want to consider.
1. Voice Search Visibility
Consumers are relying on smart speakers like Amazon’s Alexa to search the internet, add items to their cart and get updates on shipping. Smartphones also have voice assistants that people are using more and more to navigate the internet and make purchases.
With this in mind, now is the time to improve your voice search visibility. You can do this by incorporating new keywords throughout your content. These keywords should be conversational – people type differently than they talk. Also use a conversational tone when writing blog posts and web content so that your website is more likely to pop up in the voice search results.
2. Personalized Mobile Experiences
Consumers love personalized experiences, and it’s understandable why. Instead of receiving a generic message that everyone else sees, they get something tailored to their wants, needs and preferences. You can personalize aspects across all channels like social media, email and digital ads.
To be effective with personalization, start by building profiles of your ideal customers. These profiles will help you envision the people you’re talking to so that you can craft more detailed, relevant messages. Also be sure to use a mobile-responsive web design so that consumers can enjoy a seamless web browsing experience.
3. Content that Empowers Users
People want to be empowered. The more information they have, the more confident purchase decisions they can make. Provide your customers with a good mix of content that they can use at various stages of the purchase funnel. Offer live chat as well so that you can answer questions along the way and keep customers in the funnel.
Additionally, make it easy for customers to convert. A mobile-responsive design will help with this, as will having the right content, live chat and a fine-tuned checkout page. As a result, you’ll see lower shopping cart abandonment rates and higher conversion rates.
4. Visual Content for On-the-Go Consumption
We’ve also noticed a change in how people consume content. Mobile users prefer visual content like images, videos and interactive content like quizzes. There’s an additional level of engagement you get from people when they’re interacting with your content as opposed to just reading it.
To add more mobile leads to your email list, consider creating an infographic lead magnet. Infographics are bright, colorful and easy to consume. Customers can access this content in exchange for an email address and then you can nurture them through the funnel with engaging content like videos and tutorials.
These four mobile marketing strategies will carry you into 2021. To discuss your current strategy and how to improve it, contact WSI Internet Partners today.