Have you been putting resources and effort into your digital marketing campaigns with minimal to zero results? If you answered yes, it’s possible that you are making some of the most common digital marketing mistakes!
Thankfully, with a little bit of coaching from this article, you can reconstruct your marketing strategy and prevent yourself from making the same mistakes in the future! Together, let’s tackle four digital marketing mistakes that you should avoid!
Mistake #1: Setting Unrealistic Goals and Expectations
When it comes to developing an effective marketing strategy, setting goals is imperative. Setting goals helps us decide on what our desired results are, and makes it easier to lay out an action plan to get there. Unfortunately, many new businesses tend to set unrealistic goals, leaving them feeling discouraged and confused.
If you set goals that are realistic from the get-go, you will be less likely to waste money and efforts trying to reach unattainable results. So for example, if you are a small business and have 200 Instagram followers, setting a goal to double your followers per month probably isn’t a realistic goal. Instead, consider setting a goal to gain 30 followers per month.
Oftentimes, when it comes to goal setting, slow and steady is the most effective way to win the race. Remember that Rome wasn’t built in a day, and success takes consistency and hard work over longer periods of time.
Mistake #2: Missing Your Target Audience
If you are targeting the wrong audience with your digital marketing strategy, you are wasting precious time and efforts! This is why it’s important to select the right target audience early on. When deciding who you want your target audience to be, consider attributes such as gender, age, and even profession.
Then, use keywords, images, and video content in which your target audience can identify with. For example: if you sell products for babies, you can narrow your target audience down to expecting parents, even mothers. This means you can avoid marketing towards older crowds, and include content that will resonate with new mothers and fathers.
Mistake #3: Lacking Quality Content
Posting quality content, and posting it consistently, is one of the most effective tactics you can use to improve your digital marketing strategy. More than ever before, internet and social media users are looking for content that is unique, engaging, and thoughtful!
When posting content, ask yourself questions such as, “Is my message conveyed clearly?” “Does this post have a trustworthy source?” “Does this post look too similar to every other post my audience is seeing online?” “Am I posting enough of a variety of content?”
It may also take some time to learn what kind of content your audience engages best with, and that’s ok! Always be willing to adjust your content strategy according to what your customers seem to like and dislike.
Mistake #4: Forgetting About Your Website
Your business’s website is similar to its storefront. If you neglect updating your website or keeping up with your site’s maintenance, your business will inevitably come across as outdated or unorganized.
Know that your competitors are most likely keeping up with trends, adding widgets, and updating their site to avoid glitches regularly. Make sure that you are following in their footsteps by keeping a clean, vibrant, and easy-to-navigate website, and that it functions properly across all devices like cell phones, laptops, tablets, etc.
Stop wasting your precious time and resources by making these four common mistakes, and revise your digital marketing strategy to start seeing the results you’ve been longing for!