Amazon officially announced that Prime Day will return this July. Hopefully you’ve been prepping for this shopping holiday, as Amazon Prime Day has become one of the busiest shopping periods of the year. In 2021, Prime Day generated more than $11 billion in just 48 hours.
If you’re cleaning up loose strings or just starting to get things underway, here are ten tips we recommend following to prepare for Prime Day. This day isn’t just about increasing sales – it’s also about building brand awareness!
1. Pick the Right Products
Decide what products you plan to sell on Prime Day. High-performing products have better sales and are better promoted on Amazon’s algorithm, so focus on these as opposed to slow-moving products. Prime Day is not the time to move slow inventory.
2. Check Your Inventory
You don’t want to run out of inventory on Prime Day, so check your numbers and make sure that you have enough to account for the increase in sales. For insight, check out your historical data to see how your best-selling products have performed in the past.
3. Optimize Product Listings
If you haven’t optimized your product listings yet, now is the time to do so. Include relevant, high-value keywords that your customers will be using to find your products. This will help you show up higher in Amazon’s search results.
4. Review Your Listings
Another thing you’ll want to do is review all of your product listings. Not only should this information be optimized but also accurate. Make sure that titles, feature points, product descriptions, etc. are precise so that you do not mislead or disappoint shoppers.
5. Request Reviews
To pump up sales for Prime Day, it’s helpful to have as many reviews as possible. Amazon shoppers are known for going straight to the reviews before making a purchase. Use Amazon’s “Request a Review” button leading up to Prime Day to generate more reviews.
6. Use Amazon Advertising
Amazon Advertising will increase your exposure and drive additional traffic to your listings. We recommend using dynamic bidding, and don’t be afraid to increase your daily budget for Prime Day – 2 to 3 times your normal budget is sufficient.
7. Use Amazon Promotions and Deals
Another tool you can use is Amazon promotions and deals. Throw in a coupon to price your product lower than your competitors, as well as grab the attention of savvy shoppers looking for a great deal.
8. Manage Negative Reviews
What happens if you have some negative reviews dragging down the vibe of your product? Take some time to address these reviews in a positive manner to ease any doubt people might have. For example, you can tell the customer to contact you directly for a replacement.
9. Post on Social Media
Don’t hesitate to create buzz on your social media channels. This is a great way to start conversations surrounding your products and let people know that you’ll be having attractive Prime Day sales.
10. Be Aware of the Trends
And lastly, be aware of what’s trending. You can find this information on Amazon itself by using the “All” dropdown menu in the top-left corner on Amazon’s main page. This will turn up Amazon’s Best Sellers and New Releases.
Amazon Prime Day is more than a day to increase sales. It’s also a great opportunity to build brand awareness and grow your customer base. By following these tips from WSI Internet Partners, you can plan for a successful Prime Day in 2022!
