Businesses are spending more money on advertising than ever before. As a result, there are endless platforms you can use to market your products and services. But how do you know which platform is right for you – and how can you create the perfect advertisement for your target audience?
Below are ten tips to help you create the best ads for your business.
1. Choose Your Target Audience
Always start by defining the audience you want to show your ad to. People see tens of thousands of ads each day, so the more specific you are, the better. To help you craft the perfect message, refer to your buyer personas.
2. Conduct Marketing Research
Market research is an important part of any advertising campaign. By using your buyer personas, you can learn critical information about your target audience such as their age, location and interests.
3. Pick Your Advertising Platform
Your market research will help you choose the best platform for your audience. For example, teens and young adults prefer Snapchat, Tik Tok and Instagram, while Gen Xers and Millennials like Facebook and Pinterest. You may find that your campaign will do best with multiple ad platforms.
4. Establish a Budget
You have to spend money to make money, but you’ll still want to balance your budget. Otherwise, you’ll be spending more than you make! Consider the total budget you need, how the costs are broken down and your projected ROI.
5. Write Your Message
Do you want people to visit your website? Come to your store? Download an ebook? Think about what you want people to do and how you can motivate them to take action. Your message should be clear, concise and written specifically for your audience.
6. Develop Creative Assets
All ads need creative assets. Here are some examples to consider:
- Short, promotional copy
- Long-form copy
- Photographs
- Custom images
- Animations
- Videos
- GIFs
7. Set Up Tracking
No matter what your goal is, you should never launch an ad campaign without answering these two questions:
- What will make the ad successful?
- How do you plan to measure success?
Use tracking software to measure ROI and see how your campaign fits into your other marketing projects.
8. Launch Your Ad
Now it’s time to launch your ad. Each platform is different, so you’ll have to do some research to determine how to promote your ad and monitor its performance. This HubSpot article highlights instructions for starting an ad campaign on various platforms.
9. Analyze Performance
Results will start coming in immediately, so monitor engagement to see how well your ads are performing. You can also make changes in real time to accommodate your target audience and improve engagement. For instance, you might find that a different message or image works better.
10. Make Changes and Relaunch
As you discover what works for your audience, you can make changes to your campaign and see improved results. For example, you might find that using less words or a different colored call-to-action button yields improved results. Never stop fine tuning your ads!
Have questions about launching an ad campaign on social media or Google? Contact WSI Internet Partners to learn more about putting together an online advertisement campaign for your business.
