With billions of people using the internet for research every day, creating a blog that specializes in your niche can be a great way to generate leads for your website! Not only can having a blog improve your SEO, but it can build a relationship of trust between your business and your customers.
Choosing to pour time and energy into a blog can give you the reputation of being an expert in your field, and one who cares enough to take time to inform your customers about the topics that they care about! While having a blog comes with all of these incredible benefits, you will want to create a plan before jumping into launching your blog.
Let’s talk about four questions you should address before getting started in business blogging!
Question 1: What is Your Purpose?
Before you iron out any of the smaller details regarding your blog, ask yourself what your purpose in starting a blog is. What are your goals? Are you hoping to improve your SEO by using specific keywords and phrases in your blogs? Do you want to answer common questions that your customers may have regarding your services or products? Are you looking to show off your expertise in the industry? Is your goal to generate more leads or increase awareness about your brand?
Making a list of your goals is a great first step in creating a clear vision of the direction you will want to take your blog!
Question 2: Who is Your Target Audience?
Maybe you are already aware of who your target audience is, but in case you aren’t, take a peek at the demographics of your largest customer group. Demographics include:
- Gender
- Age
- Income Level
- Hobbies
- Occupation
Identifying who your target audience is can give you a deeper understanding of which topics will be the most beneficial to tackle in your content writing. In addition, knowing the majority of whom you’ll be speaking to through your blogs can help you discern which tone of voice to use in your writing. For example: if your target audience is made up of younger generations, you will want your tone of voice to be more direct and lighthearted. On the other hand, if your target audience is mostly an older crowd, choosing to post in a more professional manner may appeal to them more
Question 3: What Expertise Information Do You Bring to the Table?
Having a blog that consistently comes across as salesy is a big turn off to people, especially in markets that are already oversaturated with ads. Instead, ask yourself what unique perspective or expertise input can you offer your customers? What kind of questions are they likely asking surrounding the industry you’re in? What interests do you and your customers have in common that you can provide useful information about? Choosing to write content about topics that your readers will find valuable is the way to go!
Question 4: What is Your Call to Action?
At the end of every blog post, you should make sure to include a “call to action”. This is essentially a way to tie your blog post off with a bow, by encouraging your readers to take a next step. The way you end your posts should vary, and can include a final paragraph suggesting things such as signing up for your newsletter, purchasing or product, or making an appointment with your business. Make sure that your call to action is stated in the same tone of voice that your body-content was written in, and be clear and concise in what their next steps should be!
With more and more people turning to Google for resources and information, now is the perfect time to add a blog to your website! If you still feel overwhelmed by all that blogging entails, WSI Partners is here to help! Contact us today for professional guidance about your digital marketing strategies!
